Unnourished
Broadsheet Design | Awareness Campaign
Care's new issue on malnutrition
My work on CARE organization's special issue centered on highlighting malnutrition in developing countries and the essential nutrients needed to combat it. My goal was to visualize this cause differently than the way we typically understood it. I wanted to contribute to the future-forward movement in food distribution as a human right. The design I made was also aiming to refresh the topic to appeal to a younger target audience such as Gen Z and Gen Alpha in our generation.
Through my design, I aimed to help readers live knowing that we've made a difference to women and children who are suffering, which is what CARE wanted this zine to portray to current and future generations.
Each visual decision I made was intended to make this critical issue both accessible and impactful for the next generation of advocates.
Project Brief
The project was to reimagine a current organization with their focus on a certain topic to help those in need and appeal to a more broader audience.
What does CARE organization do?
a global non-profit that fights poverty and provides emergency assistance. It delivers aid like food and healthcare, runs development programs for education and skills, focuses on empowering women and girls, and works on advocacy. The organization operates internationally through country offices and local partnerships to help people affected by crises and those living in poverty.
Who are the new target audience?
The target audience will be younger groups such as Gen Z and Gen Alpha to understand this constant concern of hunger in the world right now.
