Gina Park
Through my refresh, I'm repositioning
the brand to better communicate that self-care isn't just necessary—it's exciting, accessible, and something you can trust. I want people to see Ulta as a brand that truly considers every step of your journey until you discover exactly what works for you.
Visit The UI/UX Process on this
Experience the new ulta beauty app here
The new Ulta beauty app is inpired by these 4 keywords;
The Logo
The new form tells a better representation of how well-rounded Ulta is. From delivering the community what it needs, considering the support that every community needs. Ulta is there for the beauty and the diversity.
Color Choices
The idea that colors represent a feeling, for Ulta it represents the different needs. For your skin to your hair, the color acts as a category for each consumer goods.
Brand Elements
The elements speaks differently as Ulta also caters even to their younger audience, having something to remember by. The form connects with the rewards system that the store has. In addition, the more engaging the elements gets, the more people will associate Ulta by.
The Components
These components of the app is what made the app stand out than the rest. The color choice and type treatment delivers the engagement that the users will feel when they use the app. Easy access and color segmentized buttons to help them shop. The solution was to clear out the noises on the old version of the app and placing it in the right place.
Printed Materials
The extension of this app are going to be the posters. The sneak peak of the app through this posters will help them associate the unique products Ulta has to offer.
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