Roy Tatum
Typeface Used :
Libre Franklin
Degular mono
Mobile prototype
Website prototype
My design work focused on maintaining the seamless experience across platforms while enhancing the playback controls and discovery tools that had made the app popular. I designed for a challenging range of users—from casual listeners who wanted simplicity to podcast enthusiasts who demanded advanced features.
Throughout the project, I balanced preserving what made Pocket Casts successful with pushing the design forward to meet evolving user needs.
The Logo
The colors and the forms of the logo represents the different style of conversations every creator would have.
The colors represents the categories of content showcased in the app itself.
Screen-Based Brand Activations
Clarity in a click. What Pocket casts needs in their web-based application is the idea that clicking a content the user picks should be as easy as looking at it. Simplifying the interaction with single color application will help navigate the web and the app throughly and effectively.
Print Based Brand Activations
People usually look up a subject or an app based on a ad they see printing on a wall or on the streets they walk in. The concept of this series helps the user to learn what is highlighted by the podcast app. Pocketcasts new color system should be able to amplify their standing the audience's awareness of the company.
Extended Printed Materials
Decontextualize what conversations are in a print format. Knowing how color plays a huge role on this refresh, its now the time for pocket casts to have its own fresh look on their print collaterals. Systemizing the use of color for segmenting content and treating as so, brings our the vibrant contrast of their diverse podcasters in the app.
Social Media activation
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