Zijia Ren and Hailey Carress
and to my instructors:
Jini Zopf and Fiona Blankenship and Vaish Prabhakaran
To support this vision, Cesar should offer dog food in a variety of flavors that are not only delicious but also sustainable, convenient, and nutritious, to align perfectly with the evolving priorities of future pet parents.
I was able to work alongside my team to reimagine dog food 10–20 years ahead — what Cesar could be for dogs while improving its quality and promise.
Cesar’s New Showcase Campaign
Marketing Materials – Posters
Other Materials – Apparels
Extensive Application – Stationary Sets
Social Media Activation
Mobile App
Final look on the products